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The ETE Plate is the brainchild of Dutch designer Annet Bruil. Eating well, a primary need for people everywhere, has been led astray by inundations of information. She envisions people using the ETE plate as a tool to secure greater control over their eating habits.

In addition to being an advocate for healthy living through creative design, Annet also donates a portion of the proceeds towards providing (at no cost) educational institutions in the Netherlands and Singapore.